The West Midlands Designer Outlet in Cannock has revealed that it recorder its highest ever number of monthly visitors in the December, with over a quarter of a million people shopping there during the festive period.
The McArthur Glen development - in which the Richardson family hold a stake - currently has 80 units, having opened its doors in April 2021.
Commenting on Christmas trading, Centre Manager, David Jackson, said:
"We have had a 25 per cent increase in visitors year on year, with 250,000 visitors in December.
We now have 62 outlets, including the second most popular Hugo Boss shop in the country, and all are very pleased with trade.
"Customers know they are getting 30 per cent discounts when they come, during the week we see people come from the locality but during the weekend shoppers come from further afield."
"Only 9 per cent of our visitors use public transport so we have not really been hit by the rail strikes either."
He added: "We are pleased with the performance of our food and drink outlets, we have just had a Pizza Express open, and this helps the amount of time shoppers spend at McArthurGlen."
David added: "We have got a very exciting year ahead, with new brands opting to open at McArthurGlen, I cannot say much at the moment but watch out for a big announcement in April."